In today's borderless, globalised environment, selling your hotel online is the most important way to increase both occupancy and revenue per room. Optimum performance requires experience, flexibility and intensive effort.
Online Sales Channel Management
Maximum sales performance across all online channels through the right pricing policy and occupancy-rate optimisation:
- Your own website Book Engine setup and optimisation
- GDS channels: Galileo, Amadeus, Sabre, WorldSpan
- IDS/OTA channels: Booking.com, Expedia, Wotif and others
- IDS/WHSL and Tour Operators: GTA, Jactravel, Kuoni, HotelBeds, etc.
- Occupancy-price optimisation and dynamic pricing strategy
- Rate parity management
CRM Consulting
CRM (Customer Relationship Management) plays an increasingly important role in hotel marketing strategy. Keeping the relationship warm from the first guest contact and building loyalty is critical to service quality and guest satisfaction.
- Guest database management
- Email marketing campaigns
- Loyalty programme design
- Repeat-stay incentive programmes
- CRM software selection and integration
Sales Strategy
Strategic support for corporate sales and digital marketing beyond online channels:
- Corporate and MICE sales strategy
- Online reputation management (ORM)
- Social media marketing planning
- Revenue management consultancy